Man who invented red bull

The Thai billionaire came from very ordinary beginnings, having been born into a poor farming family in the northern province of Phichit. He moved to Bangkok in search of work and ended up starting his own company, TC Pharmaceuticals. One of his products was a tonic drink aimed at keeping factory workers and truck drivers awake through long shifts.

Called Krating Daeng — Thai for Red Bull — the mixture of water, sugar, caffeine, taurine, inositol and B vitamins provided the inspiration for what is now the world's biggest-selling energy drink. According to the company's website, Mr Mateschitz got the idea for the business while sitting at the bar in the Mandarin Hotel in Hong Kong.

He tracked down Mr Yoovidhya and the two men became business partners, setting up the Red Bull company two years later in an attempt to take the Thai drink to an international market. In Red Bull was launched in Austria. Twenty-five years on, it is sold in more than 79 countries. The global brand, which the company claims "gives wings to people who want to be mentally and physically active and have a zest for life" has a number of spin-offs.

Showing no lack of energy himself, he married twice, and had 11 children, five from his first wife and six from his second. Forbes has scanned the globe to find the most valuable teams owned by billionaires and the most prolific team owners. By Ryan Salchert Contributor. The pride of multi-billionaire Red Bull founder Dietrich Mateschitz, Fiji's Laucala Island is a famously lavish private island resort withamazing amenities.

Its latest recreational activity is a high-end private submarine. By Larry Olmsted Senior Contributor. May 28, Dietrich Mateschitz, who comes in at on Forbes Billionaire list, owns a major league soccer team that he named after his energy drink Red Bull. The folks in Harrison, NJ, which is [ By Peter J Reilly Contributor.

Check out the million dollar submarine Red Bull's Dietrich Mateschitz just bought for his Fiji resort. By Steven Bertoni Forbes Staff. Jun 24, Image credit: Getty Images via daylife From an unlikely partnership between an Austrian businessman and a Thai [ By Forbes Guest Contributor.

Mar 18, VideoEven more than the caffeinated red beverage invented by Thai billionaire Chaleo Yoovidhya, who died this weekend, the Red Bull brand is all about creating a buzz. When Chaleo partnered with Austrian marketing legend Dietrich Mateschitz, Red Bull became a pioneer in extreme sports marketing, finding the common thread of [ By Allen St.

John Contributor. Dietrich Mateschitz of Austria turned a Tahitian island into a stunning and yes, pricey luxury resort. By Kerry A.

Dolan Forbes Staff. Mar 28, Clever marketing helped Dietrich Mateschitz turn a so-so beverage into a billion-dollar brand. Key Connections. Red Bull.